Real Growth. Real Results.
Explore how I partner as an embedded growth leader—owning strategy, aligning teams, and driving execution to scale brands without the overhead of a full-time CMO.
CASE STUDY 1
MyStrivePath
www.mystrivepath.com
Overview
(Education / College & Career Planning Platform)
MyStrivePath is a college and career planning platform helping families navigate the student-athlete recruiting and admissions process. The brand had strong expertise but lacked a unified digital growth strategy.
The Challenge
- Inconsistent messaging across platforms
- Under-leveraged social channels
- Limited thought leadership positioning
- No centralized reporting visibility
- Opportunity to better convert audience engagement into enrollments
My Role
Fractional Growth Strategist overseeing content strategy, messaging alignment, and audience engagement across social and digital channels.
Strategy Implemented
Brand Authority Positioning
- Refined content pillars around recruiting education, events, and expert insights
- Elevated thought leadership presence
- Structured recurring content themes for consistency
Platform-Specific Strategy
- Instagram: Engagement + parent/student education
- Facebook: Community-driven conversations
- Email: Event promotion + enrollment nurturing
Systems & Execution
- Created structured posting cadence
- Improved caption strategy for clarity and conversion
- Integrated promotional strategy around key recruiting events
- Built clearer CTA pathways from content to enrollment
Results
- Increased social engagement and consistency
- Improved audience trust and credibility
- Higher visibility around recruiting events
- Strengthened digital positioning as an authority brand
Strategic Takeaway
By shifting from reactive posting to a structured authority-building strategy, MyStrivePath strengthened its positioning and built a more intentional enrollment funnel.
CASE STUDY 2
Mary Maxim
Overview
(E-commerce Craft & Yarn Brand)
Mary Maxim is a long-standing craft and knitting brand with a loyal customer base and strong catalog presence.
The Challenge
- Needed modernization of social presence
- Opportunity to engage younger audiences
- Underutilized digital storytelling
- Social not fully leveraged as a revenue driver
My Role
Growth Marketing Strategist focused on elevating digital engagement and modernizing social content execution.
Strategy Implemented
Content Modernization
- Transitioned static promotional posts into lifestyle-driven storytelling
- Elevated product visuals and brand presentation
- Integrated video content for increased reach
Community Engagement Strategy
- Encouraged user-generated content
- Highlighted customer creations
- Increased comment engagement
Conversion Alignment
- Refined product-focused CTAs
- Structured promotional content around product launches
- Improved seasonal campaign execution
Results
- Increased engagement across social channels
- Strengthened brand relevance with newer audiences
- Improved digital presence consistency
- Enhanced promotional impact during key campaigns
Strategic Takeaway
For legacy brands, digital growth is not about abandoning tradition — it’s about modernizing the presentation while protecting brand heritage.
CASE STUDY 3
Watts Specialties
Overview
(Industrial / B2B / Manufacturing)
Watts Specialties operates in a highly technical B2B manufacturing space, where digital marketing is often underutilized.
The Challenge
- Limited digital visibility
- Minimal brand storytelling
- Low social engagement
- Website content lacked strategic positioning
My Role
Embedded marketing lead focused on improving brand visibility and digital credibility in a competitive technical industry.
Strategy Implemented
Professional Brand Positioning
- Elevated visual presentation
- Structured technical content into digestible messaging
- Highlighted industry expertise
Website + Content Strategy
- Improved content clarity
- Aligned messaging with search intent
- Strengthened value proposition communication
Social + Visibility Expansion
- Created consistent LinkedIn presence
- Positioned brand as reliable industry authority
- Integrated educational content to build trust
Results
- Increased digital credibility
- Improved brand clarity
- Strengthened online presence within industry
- More structured marketing execution moving forward
Strategic Takeaway
Even technical B2B companies benefit from structured brand storytelling and strategic digital positioning. Visibility builds authority — and authority drives contracts.
CASE STUDY 4
Top Workplaces
Overview
(Employer Branding / Media / Recognition Platform)
Top Workplaces is a recognition-based employer branding platform helping companies showcase workplace culture.
The Challenge
- Needed stronger social amplification
- Opportunity to increase brand awareness
- Content required clearer positioning
- Campaigns needed more strategic alignment
My Role
Growth strategist supporting social execution and brand visibility efforts.
Strategy Implemented
Employer Branding Focus
- Highlighted award-winning companies
- Structured content around recognition storytelling
- Improved consistency across posts
Campaign Alignment
- Integrated award cycles into content planning
- Improved messaging clarity
- Supported visibility of recognition announcements
Engagement Strategy
- Encouraged tagged company participation
- Increased cross-brand visibility
- Amplified partner engagement
Results
- Improved campaign cohesion
- Increased brand amplification
- Strengthened recognition-driven storytelling
- More strategic content execution
Strategic Takeaway
Recognition brands grow through amplification strategy. Structured storytelling turns awards into awareness engines.
Ready to Scale Your Marketing?
Steph Hidalgo is a growth marketing strategist and fractional CMO who partners with brands to build scalable marketing systems that drive visibility, trust, and revenue.